How I Help People Grow

Their Businesses

In this video, I talk a little about my backstory and how I got where I am.

You can get a Free Copy of My Book

"Bass-Ackward Business" by clicking the button below. Hope you enjoy.

Are you tired of going to networking meetings, cold calling, buying leads, or knocking on doors? Would you like for all of your customers to believe you’re the greatest thing since sliced bread and never question your cost or abilities? What if you had a proven method for making business come to you?

If you’re looking for a revolutionary way of doing business, then this book is for you. Steve Beecham has created a never-ending referral machine. People want to do business with him because he sincerely cares about them. He helps customers with their personal needs -- promoting their areas of expertise to others within his village -- and they love him for it. When you follow Steve’s simple yet revolutionary approach to building your business, life becomes more enjoyable and wealth building opportunities present themselves freely. Your world comes alive and it becomes fun to meet new people. Steve has learned that it can be highly profitable to simply spend all your time caring for other people in your “village.”

Book Preface:

"Bass-Ackward Business"

What Is The Bass-Ackward Way?

I’m a mortgage broker and in my industry looking out for

Number One is the norm—it makes you more money. But to me, this

approach lacks authenticity. Making cold calls all day does little more

than build a stacked Rolodex full of “No, thank you” and “I’m not

interested.” So I began searching for a new way to do business.

But my search did not provide the epiphany that forever changed

my work approach; it was a serendipitous encounter with a well-

known redneck that sent me reeling. It was a solution that put an end

to my cold calling and began to create an environment where people

called me.

I was excited about this new business revelation. I even developed

a unique system that helped me keep track of all the people I was

connecting with. But after talking with a couple of friends we discovered

that it was more than just a clever way to keep track of clients’

information and it was more than just being intentional about keeping in

constant contact with people. It was the way I did business.

While most people focus on the bottom line as their main

business driver, I focus on building relationships. While most people burn

hours away cold calling, I spend time helping people find roofers or

painters or a guy to hang a ceiling fan.

While most people attend community functions to hand out as many business cards as they can, I attend them in order to strike up deep conversations with one person—trying to find out their passions (expertise) and personal needs (their pains).

After discussing this with my friends one guy said, “Man —Beech,

your whole business model is

bass-ackward! It really doesn’t make

sense in the typical business world and yet it’s highly successful. I

think you’re on to something.”

We then began outlining this

bass-ackward way to do business.

What did it mean? How was it different? How could people adapt it

for their own businesses? ... their own lives? This book is my attempt

to package my bass-ackward way to do business.

My hope is that by reading the book you will make helping

others a profitable sales technique—and you will want to be